Sensodyne® Rapid Relief Launches in the United States

GSK Consumer Healthcare today announced the nationwide launch of Sensodyne^® Rapid Relief, a new clinically-proven toothpaste that helps beat sensitivity in as little as 3 days with twice daily brushing.

Sensodyne Rapid Relief is engineered to beat sensitivity pain fast by quickly creating a protective barrier over the sensitive areas of teeth to keep outside triggers from reaching the nerves.

“We know that the pain sensitivity sufferers experience can take the joy out of everyday activities like eating and drinking,” said Brenda Maggio, Dental Hygienist and Regional Lead of Medical Affairs and North America Oral Care Scientist at GSK, “We’re excited to introduce Sensodyne Rapid Relief to the US market because it provides fast sensitivity relief we know consumers want.”

Sensitivity pain occurs when the dentin, the softer inner layer of the tooth, becomes exposed revealing small holes known as tubules. Consuming hot or cold foods and drinks can trigger the nerves inside your teeth when they reach the exposed dentin tubules, resulting in a short, sharp pain. Sensodyne Rapid Relief has a unique formulation with stannous fluoride that starts to form a gel-like scaffold over exposed dental tubules from the first brush to provide fast relief from pain in three days.

“Leveraging our unique understanding of science and consumer needs, always with the dentist in mind, GSK continuously strives to bring new, innovative products to market to make a meaningful impact on oral health. That is why Sensodyne is the #1 dentist recommended toothpaste brand for sensitive teeth,” said Laura Saldana the Brand Manager of Sensodyne. “The innovation behind Sensodyne Rapid Relief yet again proves our category leadership as we expand the Sensodyne portfolio to deliver trusted sensitivity relief fast.”

Part of the Sensodyne portfolio, new SensodyneRapid Relief is available online and at major retail stores nationwide in two flavors: Mint and Extra Fresh (3.4oz tube for $5.49). To learn more about how to reduce tooth sensitivity visit https://us.sensodyne.com and follow Sensodyne on Twitter and Facebook.

About Sensodyne^® Rapid Relief

Sensodyne^® Rapid Relief is a daily toothpaste that helps beat tooth sensitivity fast by providing clinically-proven relief in just 3 days with twice daily brushing.

About GSK Consumer Healthcare

GSK Consumer Healthcare is one of the world's largest consumer healthcare companies. Our purpose is to help more people around the world to do more, feel better and live longer with everyday healthcare products. We have a heritage that goes back over 160 years. We own some of the world’s best loved healthcare brands, including Sensodyne^®, Theraflu^®, Excedrin^®, Nicorette^® and NicoDerm^®CQ^®, FLONASE^®, and TUMS^®. These brands are successful in over 100 countries around the world because they all show our passion for quality, guaranteed by science. They are inspired by the real wants and needs of the millions of people who walk into pharmacies, supermarkets, market stalls and go on-line all over the world every day, and choose us first.

Our goal is to build a global, growing business we call a Fast Moving Consumer Healthcare (FMCH) company, dedicated to everyday healthcare with all of the scientific expertise and quality guarantees that demands, working at the speed and with the genuine consumer understanding the modern world expects.

About GSK

GlaxoSmithKline – one of the world's leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.

Media Relations

GSK Consumer Healthcare
Caryn Previdi
caryn.c.previdi@gsk.com
862-579-8534

Edelman
Jessica Moschella
Jessica.Moschella@edelman.com
212-277-3762