Before the current, global pandemic, consumers came to our labs every day to test prototypes of new GSK products, give feedback on everything from our ideas to our formulations and packaging, and tell us why they picked one OTC product option over another.
The labs help GSK make better products – products that consumers want – and get them to your store shelves faster.
Consumer Sensory Lab: Discovering what you find “sense-sational"
Each day consumer panelists share their observations with our sensory scientists as they taste, smell, hear, touch and view early versions of our products. Winning in the marketplace often depends on engaging with consumers and learning how to appeal to their senses.