How do consumer insights fuel our innovation?
By asking our consumers what matters to them, we can keep innovating and evolving our products. Importantly, this is not just about using our science to improve the products themselves – but also how the product is delivered.
Patients & consumers
Making sense of what consumers want
As a Principal Sensory Scientist in our Consumer Sensory Lab, Hyung describes how we develop products that spark the sensory reaction consumers want.
The science of shopping
Every day millions of consumers use our products. Different countries have different needs and consumers’ shopping habits vary hugely.