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HealthCoach4Me, GlaxoSmithKline’s new, virtual health-coaching Website helps consumers reach health and wellness goals
Issued January 10, 2011
HealthCoach4Me.com, a new interactive, online health coaching tool offered by GlaxoSmithKline (NYSE: GSK), is available to consumers who want to take charge of their health but need help with setting, tracking and reaching personal health goals. The website, www.HealthCoach4Me.com, combines interactive coaching tools with educational resources to encourage users to achieve their goals using small, manageable steps.
"HealthCoach4Me is an innovative website that combines the latest science in behavior change with cutting edge technology in a creative way,” said Ruth Q. Wolever, PhD, Director of Behavioral Health and Lifestyle Coaching, Duke Diet and Fitness Center; and Director of Health Psychology, Duke Integrative Medicine. Dr. Wolever served as a development consultant on HealthCoach4Me. “It helps people focus on small steps to achieve their personal goals, motivating them to adopt healthier habits.”
HealthCoach4Me.com provides health and wellness coaching in personal health-improvement areas including nutrition, exercise, weight management, stress management and smoking cessation. In addition, it provides comprehensive information and coaching for chronic disease management for conditions such as asthma, chronic obstructive pulmonary disorder, breast cancer, diabetes, heart disease and migraines.
“Our goal is to provide tools to help consumers achieve better overall health outcomes,” said Mark Johnson, vice president of GlaxoSmithKline. “While excellent health coaching tools are offered for specialty areas like smoking cessation or weight management, we believe that HealthCoach4Me takes disease management to the next level and enables people to work on a broader set of personal health goals.”
About Health Coaching
Health coaching is an increasingly popular method of guiding individuals to discover their own wishes for their health and address their uncertainty about health behavior changes. Health coaching can help build an individual’s capacity to achieve short- and long-term health goals. It also provides encouragement to address obstacles along the way.
Online, or virtual, health coaching provides an innovative way to help individuals achieve specific health goals through tracking tools, patient education and reminders to help stay on track and improve their overall health outcomes.
HealthCoach4Me.com is a novel, virtual health-coaching website for people who want to take charge of their health. The site builds interactive and customizable coaching plans based on goals of the consumer.
HealthCoach4Me.com features a “My Coaching Plan” page where individuals can receive coaching messages, tips, use interactive gadgets, and set up email or text reminders to keep them on track with their goals. Because support of family and friends can also be important in reaching health and wellness goals, the website incorporates sharing features on social media platforms such as Facebook, so participants can post their successes or invite family and friends to support them – or join themselves. The website provides links to a large health library where participants can view and download up-to-date health-related information from a collection of more than 1,000 patient education resources, many of which come from National Committee for Quality Assurance (NCQA) certified programs.
GlaxoSmithKline – one of the world’s leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For further information please visit www.gsk.com.
Bradd Pavur, APR
GlaxoSmithKline cautionary statement regarding forward-looking statements
Under the safe harbor provisions of the US Private Securities Litigation Reform Act of 1995, GSK cautions investors that any forward-looking statements or projections made by GSK, including those made in this announcement, are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Factors that may affect GSK's operations are described under 'Risk Factors' in the ‘Business Review’ in GSK's Annual Report on Form 20-F for 2009.
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