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Survey findings show African Americans try to quit smoking cold turkey over any other method which explains low success rates

African-American Smoking Trend Survey Released By GlaxoSmithKline Consumer Healthcare at the 31st National Association of Black Journalists Convention

INDIANAPOLIS, IN (Aug. 17, 2006)- As part of its “Stomp Out Smoking in the African-American Community” campaign, GlaxoSmithKline Consumer Healthcare, marketers of Nicorette , NicoDermCQ and Commit , released the findings of a commissioned survey about smoking habits of African Americans at this year’s National Association of Black Journalists (NABJ) Convention. Currently, there are more than 4.7 million African-American smokers in the United States, and three in four African-American smokers choose menthol as their cigarettes of choice.

The results from the survey paint a picture of the long-held beliefs and contradicting opinions many African Americans have about their smoking habits. It also highlights some plausible reasons why more African-Americans have not been successful at quitting. For example, 56 percent of those interviewed believe cold turkey is the most effective way to quit smoking, but approximately eight out of 10 of the respondents shared that they were unsuccessful quitting. This statistic highlights a knowledge gap in terms of the effectiveness of the “cold turkey” method versus using nicotine replacement therapy. Unaided “cold turkey” cessation fails 97 percent of the time. However, as smokers get older, they acknowledge that “cold turkey” is not the most effective method to use to quit smoking.

“It’s been proven that using nicotine replacement therapy doubles one’s chances of quitting, yet our community is less likely to use them,” said Dr. Albert W. Morris, president, National Medical Association, an organization that serves as the collective voice of physicians of African descent and as a leading force for parity in medicine, elimination of health disparities, and promotion of optimal health. “Public information campaigns like the one we share with GSK Consumer Healthcare – ''Stomp Out Smoking in the African-American Community'' – and survey findings like these will continue to help raise awareness of the importance of quitting smoking, and at the same time, hopefully decrease health disparities among African Americans.”

Some key findings from the survey include:

  • 83 percent of the respondents agree that they are concerned about the health risks of second-hand smoke on their families, but 70 percent continue to smoke around friends or family members.
  • 68 percent of adults who believe smoking is unhealthy continue to smoke around their friends and family members.
  • 21 percent of the participants say that they have been influenced to quit by the media, illustrating the important role media professionals play in being part of the solution. With that said, men are 80 percent more likely than women to cite that the media has had an impact on their decision to quit smoking.
  • Although 88 percent of the respondents are aware of the dangers of lung cancer as a result of smoking, less than 37 percent were aware of other health problems associated with smoking such as heart disease and obstructive lung disease.

 

“This survey reveals several key factors contributing to the lack of effective smoking cessation in the African-American community,” says Kimberly Jeffries Leonard, Ph.D., smoking cessation and public health expert with specific expertise on substance abuse prevention and treatment in special populations. “Together, we can educate the general public and the medical community about the obstacles we face as African Americans and how to find more effective strategies to help people wipe out smoking for good.”

GlaxoSmithKline Consumer Healthcare will also be sponsoring a “Don’t Go Cold Turkey Day” of national counseling during the month of November where physicians in cities throughout the country will educate patients on how to be successful at quitting. For more information about GSK Consumer Healthcare and smoking cessation, please visit www.way2quit.com.

About GlaxoSmithKline Consumer Healthcare

GSK Consumer Healthcare is one of the world''s largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette ®, NicoDerm ® CQ and Commit ® as well as many medicine cabinet staples, including Abreva ®, Aquafresh ®, Sensodyne ® and Tums ®. GSK Consumer Healthcare continues to develop innovative products to help all smokers find their best support system and achieve their goal of being cigarette-free.

About GlaxoSmithKline

GlaxoSmithKline -- one of the world''s leading research-based pharmaceutical and healthcare companies -- is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.

Cautionary statement regarding forward-looking statements

Under the safe harbor provisions of the US Private Securities Litigation Reform Act of 1995, the company cautions investors that any forward-looking statements or projections made by the company, including those made in this announcement, are subject to risks and uncertainties that may cause actual results to differ materially from those projected. Factors that may affect the Group''s operations are described under ''Risk Factors'' in the Operating and Financial Review and Prospects in the company''s Annual Report 2004.

Financial disclosure: This study was supported by GlaxoSmithKline Consumer Healthcare and was conducted by independent marketing research firm, Kelton Research, Inc. Between June 12 and June 23, 2006, 503 interviews were conducted with African-American smokers 18+. The overall margin of error for this study is +/- 4.37 percent at the 95 percent confidence level.

Contacts: Malesia Dunn, GlaxoSmithKline Consumer Healthcare
412/200-3544 OR malesia.a.dunn@gsk.com
or
Betsy Helgager Hughes
BLH Consulting, Inc. for GlaxoSmithKline Consumer Healthcare 404/688-0415 OR 404/771-9793 OR betsy@blhconsulting.net