Sales and marketing
We're proud of our products, and believe in selling them with truth and integrity. Our pharmaceutical sales representatives present the benefits and appropriate use of medicines to physicians, pharmacists, and other healthcare professionals.
To enable our reps to present these medicines properly, we provide
in-depth science training; then we give our reps entrepreneurial responsibilities to help them succeed. We're dedicated to their continual learning and development—which may be one reason why they're consistently ranked in the top five worldwide by a leading survey of physicians.
Our pharmaceutical business function focuses on several major therapeutic areas, including disorders of the central nervous system, respiratory and metabolic systems, and infectious diseases. We're also a leader in medicines that treat depression, diabetes, asthma, migraine, HIV, and cancer.
New product planning
As well as helping to identify potential new disease areas, offering commercial input into R&D processes, and assessing opportunities for in-licensing prospects, the team also develops product and marketing strategies.
Managed markets division
This diverse team is responsible for developing and communicating strategies for all industry customers that might influence the flow of prescription medicines from the manufacturer to the patient. These customers include large purchasers or large reimbursers for prescription medicines, such as wholesalers, hospitals, pharmacies, national and regional HMOs, pharmacy benefit managers (PBMs), insurers and employers, plus state and federal governments.
MACS (Marketing Analysis and Commercial Support)
MACS delivers information tools, strategic analysis, and operational support for a wide range of commercial activities, along with training services for marketing and sales.
Product marketing business units
There are several marketing business units that support our products and therapeutic areas, through the provision of communications, disease education, market research, sales and product launch support, and commercial strategy.
Providing an essential range of services behind the scenes, these teams deliver leading edge tools, strategic analysis, and operational support:
- GSK response center
- Ethics and compliance
- Information Technology (IT)
- Human resources