Our behavior

At GSK we are committed to effectively addressing the needs of our customers in an evolving healthcare marketplace while operating in a way that aligns with our values.

We continue to challenge our business model to ensure we are responding to the needs of patients and meeting the wider expectations of society. Our company has taken significant steps to increase access to medicines in developing countries, to be more transparent with our clinical trial data, and to revise our sales and marketing practices in a way that incentivizes our teams to deliver on their business goals while upholding GSK's values, and establishes trust and engagement with our customers.