Our approach

GSK’s mission is to improve the quality of human life by enabling people to do more, feel better, live longer.

To achieve this mission we are adapting our business model and pursuing a strategy that delivers sustainable performance through innovation and expanding access, driven by our values.


How we deliver success is just as important as what we achieve. Ensuring our values are embedded in our business is a priority. In 2012 we developed 23 forward-looking commitments across the four areas of our responsible business approach. They aim to address unmet global health needs and are aligned with our values.

For information on how we are progressing against our commitments in each of these four areas:

Health for all

How we are developing innovative products and improving access to healthcare for patients.

Our behavior

How we are embedding our values throughout our business, including how we research, develop, sell, and market our products.

Our people

How we create an inspiring and supportive work environment that encourages our employees to develop their capabilities and achieve their best.

Our planet

How we are managing the environmental impacts of our operations and products to reduce carbon emissions, water use, and waste.


Stakeholder dialogue

We engage with a wide range of stakeholders through: day-to-day interactions with customers; engagement with governments and patient advocacy groups; regular dialogue with employees; suppliers, partners and investors.

Dialogue with these stakeholders enables us to understand how our business may affect – or be affected – by them. Their feedback helps us to identify and prioritize important issues and develop responses that are in the best interests of society, as well as our shareholders.