Patients & consumers

Science of a different stripe

How do the stripes in toothpaste get into the tubes and how is it that they come out of it so uniformly?

How we do business

Switching to consumer choice: medicines for everyday health

How our consumer strategy is improving quality of life and access to established medicines

How we do business

Flonase: the journey from prescription to OTC

Switching a product from a prescription medicine to over the counter (OTC) is nothing to sniff at.


How do consumer insights fuel our innovation?

By asking our consumers what matters to them, we can keep innovating and evolving our products. Importantly, this is not just about using our science to improve the products themselves – but also how the product is delivered.

Patients & consumers

Hyung makes sense of what consumers want

We spoke to one of our Principal Sensory Scientists, Hyung Chang – based at our Consumer Sensory labs in Warren, New Jersey.

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